On October 28-31, 2019, the 8th China (Linhai) Outdoor Furniture and Garden Leisure Products Exhibition with the theme of “Creating Fashion, Leisure and New Life” was successfully held in Linhai Gymnasium.The exhibition is jointly sponsored by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, Taizhou Bureau of Commerce and Linhai people's Government, and organized by Linhai Bureau of Commerce and Linhai Bureau of Economic and Information Technology. It organized 186 companies to participate in the exhibition with the advantage of “Exhibition and Base”. Attract a large number of domestic and foreign professional buyers to visit and purchase.
Linhai Outdoor Furniture Exhibition has experienced the cultivation and development of the 8th session. It has gradually matured, and its scale and specialization have been continuously enhanced. The social attention, corporate influence and exhibition effectiveness have been significantly improved. The appeal of “international, professional and regional” has been fully demonstrated, which has made the exhibition achieve remarkable results in terms of professional features, quality of exhibitions and content of exhibitions.
1.The exhibition scale expands unceasingly, the exhibition area breaks through 50000M2
The total size of the 8th China (Linhai) Outdoor Furniture and Garden Leisure products Exhibition area is 50,000 square meters, 9,000 square meters more than the previous exhibition, the scale of the exhibition has been expanding.
2.Exhibitors are actively active and the number of exhibitors is high.
According to the requirements of setting up the exhibition area of this exhibition, we strictly control the quality in the organization and exhibition work of the enterprise, and put forward higher and more professional requirements for participating in the exhibition. Among the many registered enterprises (220 registered enterprises are collected before the registration deadline, and after the registration, some enterprise consultants want to sign up to participate in the exhibition, this part of the enterprise has not been counted). Finally, 186 enterprises were identified to participate in the exhibition (142 of which were arranged for exhibitors in Linhai City), and the total number of exhibitors increased by 25 compared with last year (of which the proportion of enterprises outside the city has increased by 50%.), reaching a new record of history. A total of 118 enterprises were arranged for the exhibition, and a total of 68 enterprises participated in the direct marketing area. The arrival rate of exhibitors is 100% and the utilization rate of booths is 100%.
3.Show a perfect supply chain system based on regional industrial characteristics
As the only outdoor leisure product in the country, “National Foreign Trade Transformation and Upgrade Professional Demonstration Base”, this exhibition is based on the advantages of regional outdoor leisure products in the city. It not only organized a group of well-known local leisure products leading enterprises, such as Zhejiang Yongqiang. Group, Zhejiang Linya, Zhejiang Zhengte, Zhejiang Weige Arts & Crafts, Zhejiang Kangfu Leisure, Donghaixiang Group, Zhejiang Longwei Lighting, etc., it also attracted a large number of leisure products from all over the country to participate in the exhibition,such as Ningbo Binmei outdoor, Foshan Shangshi home, Yiwuben extension outdoor, Shanghai mangrove furniture, Wujiang Hongsheng textile, Weihai noble craft gifts, etc., lineup. The exhibits range from outdoor furniture, awnings, sun umbrellas, garden leisure, garden lighting, gardening supplies, household items, wooden houses and other 8 series of outdoor leisure products to equipment, raw materials, etc., which have achieved “leading enterprises, well-known enterprises”. The outstanding display effect of the gathering of high-quality products. It presents a perfect supply chain system and superior manufacturing strength of the outdoor leisure products industry in our city.
4.The structure of the buyer is continuously optimized, and the effectiveness of cross-border procurement is remarkable.
According to statistics, there are 2,015 buyers (425 of whom are overseas buyers) at the fair, an increase of 157(75 of whom are overseas buyers) . The exhibition received 2,940 valid business cards, 6,521 visitors, including 490 foreign buyers. Receive customers to visit enterprises 155 batches, enterprises themselves with customers to visit enterprises 378 people. The total amount of domestic orders was 56.6 million yuan, up 10 percent from the previous year. The total amount of overseas orders was 14.57 million US dollars, up 10 percent from the last year. The total amount of on-site transactions was 3.2369 million yuan.
5.The supporting activities are rich , and the exhibition image is constantly improving.
During the exhibition, in order to gather popularity, the organizing committee organized a number of special supporting activities:
1.Opening ceremony
On the morning of October 28, 2019, a grand opening ceremony was held at Linhai Gymnasium. We invite many respectable peoples to take part in the exhibit, including Zhang Jie, the vice-chairman of the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, Zhou Guanchao, the Deputy Commissioner of the Hangzhou Commissioner's office of the Ministry of the Deputy Director of the department of commerce of Zhejiang Province, Fang Liqun, the Deputy Director of the Department of Commerce of Zhejiang Province. Zhang Qingshan, the vice-chairman of the China Council For The Promotion of International Trade Zhejiang Provincial Committee, Jiang Bingfeng, the deputy mayor of Taizhou municipal government, Our city leaders Mei Miao, Zhu Jianguo, Zhang Zhaojin, Cai Jianjun and so on attended the opening ceremony. Wang Dan, deputy secretary of the municipal party committee and mayor, presided over the opening ceremony. Hundreds of Chinese and foreign businessmen witnessed the exhibition, with a flood of people and a hot atmosphere.
2、Forum
response measures and exchange rate situation of Sino-US trade friction analysis
In order to promote the transformation and the upgrading of industrial foreign trade, a summit forum on the theme of "Impact of Sino-US Trade Frictions and Analysis of Countermeasures and Exchange Rate Forms" was held on the afternoon of October 28 at the exhibition site. We invited Professor Zheng Jianming from the International Business School of the University of International Business and Economics as the guest speaker. Professor Zheng Jianming's Speech content includes the process of the evolution of Sino-US trade war, Sino-US trade war reshapes market network, reconstruction of production network and adjustment of industrial chain, logistics cost increase and trade restructuring, Sino-US trade war increases the uncertainty of China's value chain environment and the response to Sino-US trade war. Professor Zheng Jianming gave a wonderful speech on these six aspects.
3、Theme Pavilion of 360 ° Scene Life Experience
The experience hall combines the desire of people to pursue fashionable and leisure life, integrates into human nature and landscape, breaks the traditional boundary with the concepts of “outdoor and trend” and “outdoor and life”, and reconstructs the diversified “outdoor and” leisure with a new perspective, which creates a unique garden-style courtyard living area, leads people back to nature, presents a new concept of living and a new life, makes people feel more harmonious and comfortable, and enjoy a comfortable outdoor life experience. .
4、Awarding Ceremony of China (Linhai) Outdoor Furniture and Garden Leisure Products Culture Innovation Design Competition
In order to enhance the international influence and market competitiveness of traditional outdoor leisure products manufacturing enterprises in Linhai, enhance the awareness of independent innovation of enterprises, strengthen the protection of intellectual property rights, enhance the cultural connotation of products, accelerate the development of cultural innovation, enhance the added value of design, promote the integration and interaction of various innovative design elements, and achieve a double harvest of exchange, exhibition and trading cooperation, the exhibition site also set up the "Linhai Outdoor Furniture and Garden Leisure Products Cultural Creation Design Competition Exhibition Area", which focused on 19 well-known domestic colleges and universities from China Academy of Fine Arts,China Academy of Art, Xi'an Academy of Fine Arts, Southeast University, Shanghai University of Engineering Science, etc. Some design works are from Yongqiang, Zhengte, Yingke design and other 4 enterprises; there are some outstanding works are from Zhejiang Industrial Design Association, Zhejiang Creative Design Association and Hangzhou Industrial Design Association. A total of 147 design works are displayed.
The colorful supporting activities promoted the popularity of the exhibition. According to the statistics of the organizing committee, the exhibition attracted a total of about 50,000 visitors. Through the exhibition, the brand awareness and influence of the outdoor leisure products industry in Linhai have been continuously improved. The outdoor furniture exhibition in Linhai has become a new economy platform for the leisure products industry in the city to seek economic and trade cooperation, which display the base image and help enterprises develop domestic and foreign markets.