1、Overview of Linhai Outdoor Leisure Products Industry
Linhai’s outdoor leisure products industry started in the early 1990s.It has become one of the leading industries among three ten-billion industries in our city after more than 30 years development, and it still maintains a rapid development rate.Linhai has more than 1000 enterprises on outdoor leisure and related supporting, includes eight series: outdoor furniture, sunshade, sun umbrella, garden leisure products, garden light- fixture, gardening supplies, household articles and wooden house. In 2022, the self-operated export value of outdoor leisure products industry in Linhai exceeded 17 billion yuan, accounting for 47.9% of the total export value. It is the largest export industry in Linhai. Whose products are sold to 120 countries and regions.more than 80 percent of them are exported to developed countries in Europe and the United States.There are 475 self-operated export outdoor leisure products enterprises in Linhai. Among these, 67 enterprises exported more than five million US dollars. Spring up some domestic and foreign well-known brand enterprises such as Yotrio, Zhengte, Linya.
The base brand construction for Linhai outdoor leisure products industry has achieved remarkable effects in recent years. End of 2013, Zhejiang Linhai outdoor leisure products base was awarded “The 3rd National Foreign Trade Transformation and Upgrading Professional Demonstration Base” by the Ministry of Commerce.
Beginning of 2018, it was identified as "Zhejiang Linhai National Foreign Trade Transformation and Upgrading Base (Outdoor leisure products)" by the Ministry of Commerce, and which is successfully passed the review in 2021.Linhai outdoor leisure products production and export base becomes one of national outdoor leisure products bases with the largest industrial cluster, the highest export volume, the widest industrial chain, the most extensive brand impact with its brand’s popularity, the international influence and competitiveness continuously improving at home and abroad.
2、Basic information about the exhibition
In order to accelerate the transformation and upgrading Linhai outdoor leisure products industry, and further enhance its Core competence and gathering power. Our government has held 9 Linhai Outdoor Furniture & Garden Leisure Products Exhibition since 2012. Launched a series of activities such as product exhibition, enterprise docking negotiation, booth special decoration evaluation, industry summit forum, cultural and creative design competition, creative market, online fair and so on. The 9th China (Linhai) Outdoor Furniture & Garden Leisure Products Exhibition in 2020 hade a subject “Open dual cycle for domestic and overseas, Promote new development of fashion and leisure”. It created a "creative market" offline, and held a trading fair online to help Linhai outdoor leisure products industry build a dual cycle new development pattern.
We decided to hold the 10th China (Linhai) Outdoor Furniture & Garden Leisure Products ExhibitionIn after studied by municipal Party committee and municipal government, in order to thoroughly implement new development concept, speed up new development pattern, make every effort to help enterprises open up the dual cycle and start the Linhai outdoor leisure products brand.
(1)Exhibition name
The 10th China (Linhai) Outdoor Furniture & Garden Leisure Products Exhibition(Referred to as the 10th Linhai outdoor exhibition)
(2)Exhibition subject
Outdoor goods sell all over the world,The world leisure look to Linhai
(3)Exhibition main organizer
Sponsor:China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts
Taizhou Bureau of Commerce
Linhai people's Government
Organizer: Linhai Bureau of Commerce
Executant:Zhejiang Broad International Convention & Exhibition Co., Ltd
(4)Time and Venue
Time:October 27-30, 2023
Venue:Linhai Jinshan Square
(5)Exhibition Scale
The exhibition booth covers an area of about 4500m2, focuses on creating garden oasis, forest meeting room, beach party and other immersive natural theme scenes. The exhibition combines the advantages of "Internet plus", customizes QR codes for each exhibiting products to realize online and offline linkage. At the same time, the live broadcast platform is used to push the exhibition stream, makes the exhibition site be a brand broadcast room and realizes cloud visit exhibition.
(6)Exhibition Schedule
A、opening ceremony.Held at 9 am on October 27, at the main stage of Jinshan Square exhibition area.
B、Influencers live broadcasting to sell goods. We invite influencers to lead online viewers to visit the exhibition and sell goods through live broadcasting during the exhibition.
(7)Exhibition highlights
Based on the previous 9 exhibitions, this exhibition mainly presents the following three highlights:
First, set a precedent for immersive exhibition. Different from ordinary exhibitions, this exhibition focuses on creating garden oasis, forest meeting room, beach party and other immersive natural theme scenes.
Second, realize online and offline linkage. This exhibition combines the advantages of "Internet plus", customizes QR codes for each exhibiting products to realize online and offline linkage. At the same time, the live broadcast platform is used to push the exhibition stream, makes the exhibition site be a brand broadcast room and realizes cloud visit exhibition.
Third, explore the new model of "base + exhibition + event". The venue of the exhibition was moved to Jinshan Square. It is held at the same time with high-traffic events such as Tsai Trail Oversea Registration. Arrange three supply points along the Tsai Trail and display our outdoor leisure products to further enhance the popularity and influence of the exhibition.